Wednesday, October 5, 2011

Is Trichy Being Branded?


Is Trichy Being Branded? - A View of the Changing Town Through The Changing Times:


In the recent past, I have seemingly observed that more of the "Top Brands" of Clothing, Food,  Technology,etc have come out in numbers to Conquer Trichy. All these brands are well-known and well-sought after by the people.It was almost like people were waiting for the day these brands arrived.

What then does the future hold ?

Is our beloved town changing faster than we first thought it would?




TRICHY BRANDED


  • LEVI STRAUSS & CO
  • ADIDAS
  • REEBOK
  • RAYMONDS
  • DELL
  • SONY
  • MARRY BROWN
  • DOMINOS

...... The list goes on and on ..... This list is nothing but the Big Names in the "Branded" World today.All these companies have had their shops starting almost within a year or so.What are the implications?

Brands is a reflection of the people's mindsets and modernism:


Brands has always been the " Identity Provider" to the masses.In a town where, children always tagged to what their moms would choose for them, is now on its own , seeking its own identity.(on a positive note).The noticeable change in the culture has been dramatic.Especially within schools and colleges.

Reasons - Media:

This change has been massively influenced by media.Social Networking Sites like FACEBOOK have lead the way.The way people interact with each other has also changed greatly by this.Youngsters spend hours online and it would not exaggerating if I said, their online social interaction is almost as much or more than the social interaction offline, in the case of many youngsters.


 Cultures changing, are values sustainable?


Now the question of the hour would be , with the cultures changing will the values be sustained? And , the answer to that lies, with the parents in respect to children,with the teachers in respect to the students and with the media in respect to the masses.


Trichy will sooner be no more a simple town:

Some years back , it was deemed to get great exposure if you were in a city like Chennai and people in towns where thought to be "under exposure" and "narrow minded" by some.Today, with the dramatic changes in and around , Trichy is no more that town where the narrow minded live.It has rather become the home of Bright Students,IT Professional,Highly Innovative minds and Artists.

Future in Education:

As a result,I see more students moving into previous un-explorered and highly resourceful career education and opportunities.More designer profiles,more innovation, mid-level entrepreneurship careers will be developed. Non-Engineering colleges will get noticed.And people would want to try other exciting career fields other the core IT and Engineering which is becoming "boring" and "unsatisfying".

Please feel free to share your thoughts

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